【Story Influence】Your team needs a storyteller who can bring unexpected benefits to the whole team
You can develop a person who can tell a story, or you can become that person yourself!
- You who are reading this article, please don’t imagine an elephant! Never imagine that the elephant is wearing a bikini! ! Don’t even imagine that the elephant is wearing a bikini with a red rose pattern! ! !
No one doesn’t like to listen to stories, for stories can bring people’s imagination & emotional influence, and more importantly, they can leave memories. A moving story as the opening is even more appealing than a serious self-introduction or product information introduction. If you can transform the content and values you want to convey into a story, it is the most effective way to tell people, just like a movie, a script, an advertisement.
Below I will recommend a “story-telling reference book”, which can not only bring in formulas and immediately conceive a story with a full beginning and an end, but also learn the basic structure of a story.👇👇👇
Tell 180,000 Stories within 3 Minutes to Create Influence
- Anything that can trigger “emotional fluctuations” is a story.
- Standing on the shoulders of the story, I became a giant. Now you can step on my shoulder and become the next giant!
- Steve Jobs: “The most influential people in the world are the “storytellers”. Storytellers shape the perspectives and values of the entire generation.”
Tell a complete story within 3 minutes. Formula:
- (1) Goal
- (2) Obstacle
- (3) Effort
- (4) Outcome
- (5) Accident
- (6) Turn
- (7) End
→ You can also arrange the 7 steps arbitrarily.
✅ A complete & fascinating story includes 2 turning points. If you have watched dramas, you will definitely find that the protagonist’s story axis will not be a smooth journey, but only after some twists and turns, the answer will be obtained.
Tell an exciting story within 1 minute. Formula:
- (1) “Hard-working person”: Goal → Obstacle → Effort → Outcome
- (2) “Unexpected person”: Goal → Accident → Turn → End
Tell a touching story within 10 seconds
- Reality distortion force field.
Tell a story within 3 seconds
- ex. For sale: baby shoes that have never been worn.
Blockbuster self-introduction
- ex1. Everyone definitely has known Jay Chou. I am just Jay Chou before he became popular!
- ex2. Hello everyone, I am a genius. In the next speech, I will prove that what I said is true!
5 ways to reverse the action of Self-branding:
- self-promotion
- celebrity endorsements
- professional social interaction
- creating competition
- cross-industry alliances
The storytelling method of Time-space jump:
- Start from the most suspenseful part
- Start from the ending part, and then elaborate from the beginning
- Similarity transition
This reminds me of the “3 Steps of Magic Performance” mentioned in a classic movie “The Prestige”：
- Step1. “The Pledge-substitute the real with the fictitious”:
The magician will show the real thing, a deck of cards, a bird or a person, he will show the props first, and then will ask you to check and verify its authenticity and ordinary, but of course it is just an illusion.
- Step2. “The Turn-place a substitute by a trick”:
The magician transforms some ordinary things into unusual things. You want to find the mystery in it right away, but you won’t find it. That’s because you are not really looking, and you don’t really want to know that, actually you want to be deceived.
- Step3. “The Prestige-turn decay into magic”:
But you won’t applaud, because it’s not enough to make things invisible. You have to make them back. This is the most difficult last step in magic.
Tell the story of reversal victory:
- (1) Tell the story first
- (2) Change ideas secretly
- (3) Real words
Powerful story mentality:
- (1) From rational to perceptual
- (2) Stack up one by one
- (3) Use wisdom to unite at last
The most powerful story:
- A story that a prophecy may come true
- A prophet-style story that may or may not happen
- A story full of expectations and always infinite possibilities
Game Theory: that is, strategic thinking; in an environment of mutual influence, try to find the most suitable action for yourself.
5 ways of expression the brain likes：
- Numbers
ex1. The audience has broken through half a million people.
ex2. Twenty things you must do before you turn twenty.
- Link
ex.♀Chanel hasn’t released a new product for 10 years. If it finally releases a new product, I will definitely go crazy and grab it right away! ♂This is how the Dark Knight 2 is now!
- Perceptual
- Comparison
ex. Our service is one thousand yuan, and one hundred thousand creative ideas can be obtained.
- Rhetoric
ex. The director who can’t solve problems, only silently shuts his mouth, is it dinosaur or director?
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