Thank you for your attention and reply!

In fact, retail reform will have different ways of responding to changes in different brands and products.

For brand itself, I would first roughly divide the brand positioning into 2 types, large brands with chain stores and small brand stores.

In terms of store location, the location will be divided into 2 types, hot or famous commercial districts/shopping malls and community-type shops/residential-type shops.

The brand which opens an experience store and transfers the inventory of the goods to the warehouse outside the store. In fact, it may because it's a large-scale brand and its location is also located in the first-line commercial district, so every square meter of space is of expensive rent. Consequently, it is not worthwhile to put inventory on such expensive rents. The warehouses where these inventory will be rented are often in outlying suburbs, rather than using commercial space for storage.

For small brands, some inventory is placed in their own houses, and even the sales behavior is entirely sold on online e-commerce. As for the physical store, it may be to open a small shop and choose a cheaper rent, so the inventory can naturally also be directly sold to customer in shops. In this case, if you put inventory in the shop, you won't face the problem of expensive and uneconomical commercial area rent. Another model is that many small brands cannot afford the rent of physical stores, but hope that their products can be touched and experienced by consumers. Therefore, they choose to sell to large selection stores, so there is no need to hire employees to stay in store, saving lots of expenses.